The packaging task is simply to get the attention of potential consumers, and then they are willing to spend money to buy the product.

While brands are trying to provide consumers with more personalized experiences, consumers also expect product packaging to meet similar needs.

For example:

GE: Provides innovative solutions to the challenges facing the world;

IBM: Use forward-looking thinking to help the world run better;

Procter & Gamble: Improving the lives of consumers around the world, not only now, but for generations to come;

Apple: enhancing people's lives with intuitive, simple and elegant design;

SAP: Help the world, for people everywhere! Run better to create lasting prosperity;

Motorola: Motorola Solutions helps people be their best when it matters;

They have different brands and different stories, but one thing in common is that they are not talking about their own products, but saying, "Who am I" and "What value can I bring to 'you'". At the same time, they are both concise and clear, and become the corporate philosophy

The core of this simple story will become the clear idea of the enterprise-it is the most fundamental reason why an organization can exist, and it is an inner spirit that inspires and unites the entire organization.

The packaging interprets the brand, and the brand achieves the packaging. Under the contemporary trend of pursuing high-quality life, no one wants to gradually understand your inner beauty through the sloppy appearance. The same is true for products. It is the packaging that gives her the desire to know and try the product.